Critical measures: should film reviews on social media platforms be banned?
In a post-internet world, the know-how of film criticism is scattered but accessible, and the growing passion for movies has enabled audiences to read films more sensibly. Therefore, a gag order on a platform censors every voice, good or bad
(Originally published in The Hindu on December 06, 2024)
Earlier this week, the Tamil Film Active Producers Association (TFAPA) filed a writ petition in the Madras High Court, seeking a ban on movie reviews on social media for the first three days of release. The counsel representing the TFAPA listed three reasons that necessitated the request — review bombing through reviews shot in cinema theatres, stage-managing fake reviews by purchasing bulk tickets, and intentionally propagating a negative image of the film through fake social media accounts.
These are pivotal concerns that need redressal and creators must be protected from targeted harassment. Paid reviews are real and, as Taapsee Pannu recently quoted Shah Rukh Khan as saying, are nothing more than advertisement spaces for sale. And so when the said space is used to unfairly demean a film, a business, or an entity, the legislature needs to step in and protect the affected parties. However, concerns also arise about the apparent discrepancies in how film chambers navigate these issues; like the ambiguity in using terms like ‘reviewers,’; the irony in how YouTube reviews are used when favourable and flattering; and who is referred to as a ‘reviewer’.
Who is a reviewer?
Every time a star film that had promised big bites the dust, we are reminded of the times when the filmmaking ecosystem tended to pride itself on one key aspect — that audiences have the final say and that the industry respects their judgement.
Closely observing recent discourses paints a startling picture of…..
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