Pan-Indian cinema: A plague of tiring sequels, buzzkill cliffhangers, ineffective cameos and half-films
In franchising their project for better monetisation, pan-Indian films are depriving audiences of the satisfaction of a complete product. Big-star filmmaking is now plagued by a lack of know-how in building IPs for the long run, and the trend of splitting the story of one film into two for the sake of a sequel