The changing identity of the theatre film

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With OTT platforms having really come into their own, industry insiders speak to us on how the very understanding of what defines a ‘theatre film’ seems to be undergoing a change

Bhuvanesh Chandar

Up until very recently, a film automatically meant a ‘theatre film’. Even if you saw it on television later, there remained no doubt that these were made for the theatre, keeping in mind the atmosphere and the facilities within. And yet, following the arrival of OTT platforms—accelerated by the pandemic—it appears that the situation is delicately poised now. The stakeholders need to be really, really convinced about the ‘theatre potential’ of a film, if they are to resist the obvious temptation of selling the release rights to a streaming platform. Last year saw some fairly enjoyable theatre experiences in the form of Krack, Master, Doctor, Pushpa: The Rise, and Spiderman: No Way Home, even while OTT platforms kept the releases ticking alongside.

Tamil producer SR Prabhu believes that the distinction between OTT and theatre films is….

READ THE FULL ARTICLE HERE:

https://www.cinemaexpress.com/tamil/features/2022/jan/08/the-changing-identity-of-the-theatre-film-28888.html

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